For photographers who want to SKYROCKET their sales

is the absolute FASTEST way
to skyrocket your sales and start earning 4 figures on every order.

Learn the exact
blueprint I use and take your studio from peanuts to profits."
                                         ~Heather Vanek

You decided to turn your passion for photography into a business and actually *make money* doing something you love. Sounds like a dream, right?

There's only one teeny problem.
Running a business is REALLY hard!

The clients aren't beating down your door (despite the fact that everyone tells you they love your work),
The ones that do book you result in dismal sales, and to top it all off
Your market is oversaturated with shoot-and-burn photographers practically giving away their work. 

Basically, you're thinking it may be time to hang up your
pro-camera and get a real job (ewwww), because

how can you ever compete?

Don't worry friend. I've got you covered.


It all comes down to my 6 phase process


You’ve gotta get this right before you attempt anything else. If you aren’t pricing yourself accurately, then it doesn’t matter how much your sales are, or how many photo shoots you do, you won’t make a profit. I don’t want to see you making less than burger flippers do, so I’m going to show you how to set up your prices, and then I’m going to walk you through how to set up packages. There are three types of packages and they are all effective so the type you choose is up to you. I’ll explain the differences of each one, including the pros and cons, and then I’ll walk you through setting up your packages. Remember, packages are a must have component to getting 4 figures every time. This video makes it easy-peasy for you to set up.

phase 2- 

What do you need to do to attract the very best clients? When a client calls you for the first time, what do you need to tell her to prepare her, and make sure that you are a good fit? You may think that your goal is to get everyone that calls to book a session but that’s actually not the right strategy. You only want the best clients to book with you, so that you don’t waste time on people that will never place a profitable order.

phase 3- 

You’re going to discover why a planning session is CRUCIAL for every photo shoot and how to get through it. This is a big one and I consider it just as important, if not MORE important than the sales session, so in this video I’m going to take you step by step through everything you need to do in your planning sessions. I’m going to show you which topics you MUST cover during your planning session in order to ensure a 4 figure sale, which products to show your clients and which to leave out, and how to add value to your photos.

phase 4- 

You might think that the photo shoot has nothing to do with sales but you have so many opportunities to build your client up to a big order. Let me show you how to get your client excited for the ordering session so that she is ready to purchase large wall portraits. I’m going to tell you the subtle cues that I use to guide my clients toward a 4 figure order, as well as what NOT to do after the photo shoot is over.

phase 5-

Here is where I will walk you through each step of the ordering session.  In this series we will cover how to present your photos, which photos to show and which to leave out; how to help your client narrow down her favorites and make a decision; and which products you should be encouraging and how to guide your clients to those products. If you’re not sure how you should be choreographing your ordering sessions, or if your ordering sessions have been sketchy and awkward, then I’m going to take you through my exact process so that you can be done in an hour and see 4 figures roll into your bank account.

phase 6-

We’re not finished yet. There is always selling to be done, even after this sale is over. I’m going to show you how you can increase your sale even more after your client has left. I’m also going to show you how to add value to your photos so that your client knows it was money well spent, and how to prevent the dreaded ‘buyers remorse’. You want your client feeling good about the money she spent with you, because that is how you can ensure that she will come back to YOU the next time she needs photos. Don’t skip this critical step.

Once you join, you'll receive an email from me welcoming you to the program along with the link to the course and your username and password. 

You'll also get the link to the private Facebook group so that you never feel stuck. (It's also a great place to brag about your success. We want to celebrate right along with you!) 

You'll have access to the course materials immediately. Watch the videos at your own pace according to YOUR learning style.

If you like to binge watch shows on Netflix you can do the same thing with my videos. Or, if you prefer to master one skill before moving on to the next, you can do that too.

The videos never expire and your membership lasts a lifetime.

Need a refresher? You can come back and watch the videos as many times as you need to.

"I re-listened to the lessons on my way to my first ordering sessions which really helped"
                                                  ~Megan Sugden
                                          Megan Sugden Photography

That's what she said...

Fatima said:

Just finished a client's reveal - Sale total $1,599 and they are just getting started. Best part of this sale is that they are loyal previous clients that have been coming to me since my shoot and burn days. It's possible these clients are out there! You may even be working with them now!!

Fatima Hurd
Eloquent Times Photography

Alexandra says:

Yesterday I had my very first viewing session and guess what. I hit FOUR figures...what?! Yes, I hit four figures and I'm still in shock! This is coming from a photographer that used to charge $375 for 15 digital images with NO session fee. What the heck was I thinking?! For those who are skeptical I am hard proof that this is no joke!

Alexandra Ryoo
Miso Photography

What's the INVESTMENT?
Limited time offer

One  Installment


for lifetime access

Two installments


for lifetime access

Here's what you
get inside the

You'll have lifetime access to these videos so you can watch them at your own pace, as many times as you'd like

Everyone has their own style. I want you to use my process as a template. These worksheets will help you discover exactly how to implement my system and make it work for YOU!

You don't have to do this alone! Join the private group (only available to 4FF members) and get help every step of the way.

Heather Vanek
{ your course instructor
and new BFF }

Heather Vanek will walk you through the process and hold your hand every step of the way.

In 2004 Heather opened Peanut Photography, a Las Vegas based portrait studio specializing in children and family portraits. After a series of very low portrait orders, she became determined to find a way to earn a profit and pay herself well with each order.
With lots of tweaking and plenty of mistakes, she finally developed a system that she could easily duplicate with each client. This system has been earning her an average of $2,800 with each session, and now she is sharing her system with other struggling photographers.
In 2015, Heather opened HEATHER VANEK STUDIOS,
an online resource for photographers looking to grow their businesses.

Get Heather's system!

~Attract (quality) clients,
~Make more money from each session  (at least $1,000 every time),
~and Keep 'em coming back for more!

"Doing the happy dance over here for another big order!" $1,492 and the best part is she is excited beyond belief! Thanks Heather for giving me the confidence and tools to boost my business to the next level! "

When you join the Four Figure Formula, you will learn how to make more while working less.
I'm going to show you exactly how to:

Attract the very best clients that value photography

Handle inquiries so the right clients book you, and the wrong ones don't

Prepare your clients to place a BIG order (at least $1,000)
without being cheesey or sleazy

Conduct an In Person Sales session so that your clients order the photos that are right for them and you make a profit

"WOW!" your clients so they know it was money well spent

Keep those dream clients coming back for more!

You could spend months or even years experimenting with different strategies to see what works best.
You could spend hundreds of dollars on books or college classes that will teach you about business, marketing and sales.

Or you could let me hold your hand and walk you through each step.

I have spent years perfecting this process and have made all of the mistakes so that you don't have to.  

If you were to purchase each video, lesson and worksheet separately you would pay over $1,800.
But I am passionate about helping fellow photographers (my extended family) become profitable as quickly as possible.
That is why I have drastically reduced the
investment on this program.


have been frustrated with low orders.

have clients that take forever to order or don't order at all.

know you should be doing In Person Sales but you have no idea how.

just aren't sure what you need to do next in order to see your profits increase.

KNOW you could be making so much more.

aren't even sure where to start,
you just want someone to tell you what to do and how to do it...
Then you NEED this program!