Category Archives: Blog

The BIGGEST lie S&B photographers tell themselves

There’s a myth going around in the Shoot & Burn (S&B) world and it’s keeping photographers sheltered and afraid. I have mentored hundreds of photographers who desperately want to make the switch from S&B to IPS (In Person Sales), but they believe very deeply that they can’t. They know IPS would allow them to earn […]

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How to attract High-End clients

In order to attract clients that are willing to pay a premium, you first need to understand that we live in a world with two different types of consumers. And you can only market to one, so choose wisely, grasshopper. The Traditional, and the Neo. The Traditional Buyer is driven by the deal. They are […]

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The right way to add a bonus to your promotion

Running promotions can be a great way to fill your calendar and get people in the door during a slow time. One way to increase the number of people who book an appointment is to offer a bonus, but this can be tricky. There is definitely a right way and a wrong way to offer […]

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The client that never was

HOW TO MAKE A “No” WORK IN YOUR FAVOR You’ll hear it thousands of times in your career: “NO”. When I was trying to get hired for my very first job as a 16 year old, my mom told me “You’ll have to get 10 ‘no’s’ before you get 1 yes” Fortunately I didn’t get […]

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One easy step to increase your sales in 2016

You might be the type of photographer that sees inspiration for things you want to photograph everywhere you go. Oh, how I envy you. Yes, I do see that type of inspiration sometimes, but not nearly as often as I’d like. However I DO see inspiration for business and marketing ideas constantly. (I know, a […]

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