Monthly Archives: October 2015

Who is NOT your client. A manifesto on NOT making everyone happy.

I’ve said it at least a hundred times. This week. “I am not for everyone”. As business owners we sometimes get so caught up in finding new clients, or pleasing the ones we already have, that we forget this one simple truth: YOU CAN’T MAKE EVERYONE HAPPY! Sit with that for a minute. Take it […]

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the one thing you MUST do to increase your portrait orders

There are so many things that you can do to increase the size of your portrait orders. From little tweaks to big changes. But without question there is nothing you can do that will impact your orders more than IPS (In Person Sales). No question about it, if you aren’t sitting down WITH your clients […]

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One simple and *free* step you can take for a more successful direct mail campaign

I love sending my clients email campaigns to promote my business and any upcoming events I may be having, and that used to be the only way I communicated my happenings with them. Until a few years ago when I decided I wanted my marketing materials to stand out even more, especially with my fave […]

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